Throughout my career, I’ve led projects across industries and continents—delivering results through strategy, communication, and collaboration.

Bridging Borders, Building Impact

My work has spanned continents, each project shaped by cultural diversity and the nuances of international collaboration.

Digital Strategy & Transformation

• Ecosystem Ownership: Successfully launched over 50 innovation projects as UX/UI Site Program Manager for Samsung Electronics USA, directly connecting product launches with market demand and consumer insights.
• Future-Proofing: Monitored and adapted to emerging platforms and industry technologies—including AI and data analysis—to enhance content creation, approval processes, and final implementation for maximum business impact.
• Cross-Channel Cohesion: Project-managed complex creative design requests and approvals across diverse workstreams: email, push notifications, in-app messages, paid media, and dotcom.

Team & Operational Excellence

• Global Alignment: Led creative briefings for international campaigns and managed compliance across multiple regions, coordinating with MARCOM teams across Asia Pacific and Europe to ensure consistency and market success.
• Operational Excellence: Implemented a stage-gating process across related teams, ensuring the timely launch of products and promotional campaigns, and managing cross-functional reviews and program approvals.
• Leadership: Proven ability to lead cross-functional execution of sales and marketing promotions and coordinate teams during major events like corporate integration (Peet’s Coffee).

Global Brand & Communications

• Partnership Leadership: Managed high-profile co-branded promotional partnerships with major entities like Sony Pictures, Disney, and Crown Media, coordinating assets and launch timelines for maximum market reach.
• Revenue-Driven Content: Executed comprehensive promotional strategies that delivered $30+ million in revenue for a major corporate entity through effective product marketing and campaign alignment.
• Market Analysis & Optimization: Contributed to short- and long-term innovation strategies by evaluating potential opportunities through performance metrics, consumer insights, and competitive analysis (IRI/Nielsen).

Every project has reinforced my belief: diversity is not just an asset—it’s the key to innovation and growth.