Strategic Clarity & Digital Cohesion
I am a dynamic executive leader specializing in the convergence of digital strategy, brand storytelling, and business innovation. My career is defined by transforming data-driven insights into impactful, global content. I build, align, and empower cross-functional teams to achieve breakthrough results and drive long-term organizational success.
Building Innovation
- 50+ Projects Launched: Drove innovation and consumer-aligned product launches.
- Platform Adaptation: Integrated emerging technologies, including AI/ML, to optimize implementation and impact.
- Cross-Channel: Managed creative design and approvals across email, apps, paid media, and dotcom.
Global Brand Operations
- High-Profile Partnerships: Led co-branded promotions with Sony Pictures, Disney, and Crown Media.
- Financial Oversight: Delivered $30+ million in revenue through comprehensive strategies
- Market Insight: Used IRI/Nielsen and consumer insights for strategic optimization and growth.
- Global Alignment: Managed international campaign briefings and compliance across Asia Pacific and Europe.
- Process Implementation: Established stage-gating for timely product and campaign launch.
- Team Leadership: Managed cross-functional execution and team alignment during corporate integration.






